Is Your Help Wanted Sign Still in the Window?
With the unemployment rate at a record low, attracting good, reliable employees may take more than a sign in the window. Small business owners in Atlanta are having to learn to market their open positions in the digital world now more than ever. And writing competitive job posts, managing the recruiting process, plus keeping accurate records can be very time-consuming. Here are a few tips to help you hire the right people, and avoid some of the hassles.
If You Want to Attract Good Employees, Start With a Compelling Job Post
You may be the best employer in Atlanta, pay well, offer a competitive benefits package and treat your employees like the golden child. But if you do not know how to write a compelling job post for the digital world, you will still struggle to find the right person for the job. And if your post is not compliant with government regulations, you can put yourself at risk for expensive penalties.
Job Posts in the Digital World
You have many things to consider when writing a job post for the digital world. Here are three of the most important considerations:
1) Is it compelling for the reader?
Your online post will be competing with thousands of other job postings. It will also compete with the distractions presented by ads, links, etc. Make it stand out and make it inviting to potential candidates.
2) Is it optimized for search results?
Your post needs to contain the words potential candidates actually use when searching for a job. These are called keywords. If you don’t use the right keywords, your post may go unnoticed by Google and other popular search engines. In other words, no one will see it.
3) Is it compliant with government rules and regulations?
You’ll need to be aware of discrimination laws when writing your job post. Make sure your post clearly defines all requirements and expected outcomes. For example, if the job requires the candidate to be able to lift 75lbs, state that clearly.
Here are some very good tips on writing your job post and keeping things legal.
Use the Right Tools
There are many websites where employers can post open positions, but posting manually and managing applications on each individual site can quickly become a full-time job. Here are some tools to help you out.
BerniePortal’s Applicant Tracking System (ATS) can help streamline the recruitment process in the current competitive hiring environment.
Also, Otis Wood Agency clients have free access to ThinkHR, where you can get advice for writing your job posts. Access includes recruiting and new hire toolkits to help streamline the process and keep you on track with legal requirements.
Contact Us for Help
If you would like to learn more about BerniePortal or ThinkHR, give us a call. A small business consultant can quickly and easily help you determine which tools are the best fit for your business.